Enterprise Marketing Platform Overview
While initial costs will vary, EMM's long-term benefits outweigh the price of IT personnel and software needed for different operations within the company.
Setup costs typically include:
- Comprehensive consulting and project management
- Data preparation
- Data consolidation
- Data enhancement
- Integration into existing SBM operation systems
- Vendors offering services which you elect to leverage
CLS EMM annual costs will also vary and are dependent on any additional programming or acquisitions of new venue property. CLS bases costs on an aggressive schedule that will yield a return on investment, often within the the first year of services.
Additional development areas would continue for advancement features and functionality such as:
- Website integration
- Model scores
- Behavioral profiles
- Business intelligence tools